Build Customer Stories Buyers Can Trust
Choose a relevant customer story, verify the evidence and plan an approved case study. The workbook connects candidate selection, permissions, interviews, writing and distribution.
Get the free workbook
Submitting the form with your first name and email opens the PDF.
Loading form...
37-page guide + workbook
Make the proof stronger than the headline
A large result is not persuasive if the reader cannot understand what happened. Use a proof packet to keep baselines, timeframes, sources and permissions together before turning the story into public copy.
Compare impact, relevance and resonance.
Tie claims to records, timeframes and calculation methods.
Document allowed names, logos, quotes and screenshots.
Capture chronology and concrete decisions without leading.
What's included
Practical working records and planning checklists.
Candidate scorecard
Compare impact, relevance and resonance.
Evidence packet
Tie claims to records, timeframes and calculation methods.
Permission record
Document allowed names, logos, quotes and screenshots.
Interview plan
Capture chronology and concrete decisions without leading.
Story structure
Separate customer reports, measured outcomes and interpretation.
Distribution plan
Preserve the source meaning and approval limits in derivatives.
Who it's for
Small-business owners responsible for marketing
Marketing teams planning practical improvements
Writers and specialists working with business owners
A practical sequence you can use
Frequently asked questions
Direct, factual answers about using the Content That Moves Buyers workbook.
Can I use a customer quote without checking permission?
The workbook includes a permission record so participation, attribution and allowed uses are agreed before publication. Research participation alone is not treated as approval for every public use.
What format is the resource?
It is a free 37-page PDF with a guide and practical worksheets.
Where should I begin?
Choose one real project and work through the opening decision and evidence records before expanding the plan.
Proof Buyers Can Trust
Choose a relevant customer story, verify the evidence and plan an approved case study. The workbook connects candidate selection, permissions, interviews, writing and distribution.
Related Guides & Services