An automatically generated information box in Google Search summarizing an entity using information from multiple sources.
A knowledge panel gives searchers a quick overview of a person, organization, place or other entity. Its presentation can vary by query and device. Google describes panels as automatically generated, so a business should not treat one as a normal page it can design or publish on demand.
An official representative can claim an eligible existing panel and suggest factual changes. That process does not give unrestricted editorial control over everything shown. Keep evidence for requested corrections and distinguish an outdated fact from information you simply would prefer not to appear.
Google also distinguishes Business Profiles from knowledge panels. Business Profiles may look similar but serve businesses with a customer-facing location or service area. Choosing the correct management process matters: an eligible business listing and a general entity panel are not interchangeable products.
Takeaway: Maintain accurate owned information and use the correct claim or feedback process. No provider can responsibly guarantee that Google will display a particular panel for every search.
Example
An author notices that a panel lists an old official website. The author follows Google’s verification and edit-suggestion process with a supporting official reference. A shop changing opening hours instead updates its Business Profile.
What to check
Identify the feature before trying to manage it. Save the exact query and incorrect detail, then submit a specific factual correction rather than a broad promotional rewrite.
For more detail, see Google: About knowledge panels.