Additional available Google Business Profile categories that describe relevant aspects of the business beyond its primary category.
Additional categories supplement the primary category on Google Business Profile. They can describe other relevant aspects of what the business does. Their purpose is accurate description, not filling every available slot or covering every phrase a customer might search.
Google advises using a few categories from its provided list rather than selecting one for every product or service. There is no general instruction to add a fixed number such as three to six. The appropriate set depends on the business and the available category choices.
Keep categories distinct from the detailed services or products a profile may list. A business can offer many individual services without needing a corresponding category for each. Do not borrow the category of a separately operated business simply because it shares a location.
Takeaway: Add only categories that accurately describe meaningful parts of the business. A shorter, defensible set is preferable to unrelated categories chosen to broaden apparent coverage.
Example
A business that primarily runs a grocery store may also operate its own bakery. A relevant additional category could help describe that genuine activity. The presence of a separate independently operated cafe nearby would not justify adding the cafe’s category to the grocery store.
What to check
Review the primary category first, then assess each additional choice against actual operations. Remove outdated descriptions when the business changes. Do not assume that adding more categories guarantees more relevant visibility.
For more detail, see Manage your business category.