Recorded requests for directions to a business, as defined by the reporting platform.
Direction requests are recorded interactions asking for directions to a business. In Google Business Profile performance reporting, the metric describes people who asked for directions, rather than a verified count of completed trips or purchases.
Google’s measurement accounts for factors such as repeated taps, cancellations and spam. It should therefore not be described as a simple raw total of every click on a driving-directions button. Keep the reporting source and date range attached to the number, and remember that available metrics depend on the business.
A request may indicate someone is considering a visit, checking a route or planning ahead. It does not establish their purpose or whether they arrived. Do not automatically convert direction requests into store visits, customers or revenue in a performance report.
Takeaway: Use direction requests as one signal of navigation interest. Keep them separate from observed visits, bookings and transactions so that reporting does not overstate outcomes.
Example
A showroom sees more direction requests before a weekend event. That may be consistent with increased interest, but the business still needs attendance or transaction evidence to know how many people actually visited. The request count alone cannot supply that answer.
What to check
Check that the business location and arrival information are accurate. Compare like-for-like periods and investigate unexpected changes. Do not claim that generating more direction requests by itself guarantees improved local rankings.
For more detail, see Understand Business Profile performance.