Business updates, offers, seasonal specials, or announcements published directly to your Google Business Profile.
Google Business Profile posts are short communications attached to a business’s profile rather than articles published on its own website. They can communicate a current update, offer or event. The format is useful when someone is already checking the business and needs timely information before deciding what to do next.
A good post has a clear purpose and a valid destination when it includes an action link. An event announcement should make the timing understandable, while an offer needs conditions that do not disappear when someone clicks through. Treat the profile message and the destination as one journey: an attractive announcement that reaches an unrelated homepage leaves the customer to reconstruct the details.
Posting is also a maintenance responsibility. Information can become outdated even when it remains visible somewhere. Plan who will check an offer after it ends and keep the website’s corresponding details aligned. Do not assume that a particular posting frequency is a ranking requirement or that every post will be displayed to every searcher.
Takeaway: Use posts for useful, timely information and connect them to a working next step. Measure appropriate actions rather than treating the number of posts as the business outcome.
Example
A pottery studio announces a weekend beginner workshop with the date and a link to the actual registration page. When places fill, the team updates the relevant information so that a customer does not follow an apparently available offer into a sold-out form.
What to check
Confirm the features currently available to the profile and follow applicable content policies. Check the published result, dates and destination link instead of assuming a saved draft is publicly visible.
For more detail, see Create and manage Business Profile posts.