Listed service names, descriptions, and optional prices configured inside Google Business Profile.
The services section of a Business Profile describes work that a business actually performs. It can help a customer distinguish a specific offering from the broad business category. A category might identify the business as a repair provider, while individual services explain which repairs are available.
Google makes service-editing options available to certain business categories. Where the feature is available, a business can use relevant suggested services or appropriate custom entries and supply supporting details. A long list is not inherently better than a clear, accurate one. Listing work that the business does not perform creates expectations that staff cannot meet.
The service name, description and any price information should work together. Explain meaningful limitations rather than using a broad label that hides them. If an assessment is needed before a quote, say so in the appropriate details instead of suggesting that a displayed starting price covers every situation. Keep the website and staff guidance aligned with the profile.
Takeaway: Use service entries to clarify the offer, not to repeat every keyword variation. A customer should be able to tell whether the business is a plausible fit before contacting it.
Example
A repair shop lists screen replacement and battery replacement as separate services. Its details explain that availability depends on the device model. This is more useful than adding many near-identical entries that differ only by neighborhood or the phrase “best repair.”
What to check
Confirm the current editor and policy rules for the profile. Do not place phone numbers or promotional prices in custom service names; use appropriate fields and check the published information.
For more detail, see Manage services on your Business Profile.