An industry term for an expanded local-business results view reached from local results in Google Search.
Local Finder is an SEO industry label for an expanded local-business results view reached from a local result section in Google Search. A control such as More places can open a broader list of businesses for further comparison. Exact wording and presentation can vary.
The expanded view should not be confused with the smaller set of businesses initially visible in a local pack. It gives a person more options to inspect, but the observed order still belongs to a particular query and search context. A position recorded there is not automatically the same as a position on another Google surface.
Expanded local lists can also contain clearly labeled sponsored entries. Separate those from unpaid observations when reviewing visibility. Merely appearing in a larger list does not establish that a person selected the business, requested directions or became a customer.
Takeaway: Record which local result view you are measuring. Use accurate profile information to help people assess the business once they find it, rather than treating one observed position as universal.
Example
A customer searches for a repair provider and opens the expanded list after reviewing the first few businesses. A company absent from that initial compact view may still be available for consideration in the larger list. The two observations should be described separately.
What to check
Keep the query, date, device context and relevant location with screenshots or reports. Note sponsored labels. Avoid promising a fixed number of results or permanent button wording when documenting the interface.
For more detail, see About Local Ads.